Most of the loyalty systems do only one thing: they give customers points or miles on their purchases. But user engagement is not all of that. The biggest potential of user engagement nowadays is social media, were most of the users spend most of their time. And yes Loycha will be part of the Social Media. Our integration with social media will allow customers to easily create accounts on Loycha and win coins based on their activities there.
- Referring companies brand on social media
- Sharing a company's product on Facebook, Twitter, Pinterest
- Becoming a follower/fan on Facebook, Twitter, Instagram etc.
- Becoming an Email Subscriber
Companies will benefit from these as they will have real loyal members and create real loyalty for the members.
Let's take as a case study using Facebook and an Airline Company. The Loychas social media integration is concerned with using the people's flights to make them more social.
Using the visual opportunities, the notification opportunities of facebook and the friendships companies will be able to engage members to fly more to be more social. The more they fly the more they get social. Application will send a notification message to the person's wall for every flight. There will be also a place called “suggestions” from the places where the members friends have been most. So this will encourage members to contact their friends about the places and fly to these places.
There will be gamification rules included on the Loycha. These things will use members racing egos to encourage to make flights share with their friends, comment them and try to compete with them. Some of examples of these can be:
- The member with the most miles flied in the world and among friends
- The member with the most countries visited in the world and among friends
- The member with the most square km places visited in the world and among friends
- The member with the most flight counts in the world and among friends,etc
The most important part will be the notification part. This will catch the member's interests. Some examples of notifications send to member walls are.
- Angelina Jolie collected 25000 coins. Click here to see her profile.
- Brad Pitt become first on number of 23 countries visited. Click here see his profile.
- 25 of your friends has flown to Istanbul.Click here to see the details.
- You are 4th among the friends in competition of miles collected. Take one or two more flights and you will become first among the friends.
- John is just now ranked higher than you in most square km places visited.